Meet Partners of Baby Lock USA & Canada

Baby Lock Partners are groups, sewing personalities, non-profits, brands, project-focused creators, and rising social media makers. In most cases, they are looking to Baby Lock for collaboration on their initiatives and ideas. In turn, they have the opportunity to partner directly with the brand on key brand initiatives as their schedule allows.

Baby Lock Partners


Cassandra Ross

Last year when COVID hit, Cassandra found herself, like many other makers having a hard time finding the notions they needed to create as sewing shops were closing down. She also realized how hard it was to find the matching thread, zippers, and other notions online with fabric she already had in her stash. ThreadCrate, a monthly subscription box, was founded! Cassandra also runs an inclusive Facebook Group called Sewists of Color. She saw the need for an inclusive group where BIPOC makers could support each other.

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Evy Hawkins

Evy has been sewing since she was a child. During the course of her career, she has been a couturiere, a women's wear designer, a freelance embroidery designer, shop owner, children's wear designer/manufacturer and a graphic artist. She currently designs and digitizes her embroidery designs and creates projects, patterns, and more at her website, A Bit of Stitch. Evy also enjoys teaching classes across the United States at local Baby Lock retailers.

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Riley Blake Designs

Riley Blake Designs is one of the most well-known fabric brands in the sewing industry. They make a wide selection of beautiful fabrics, including flannels, cotton, and knits. Head over to their YouTube channel to watch fun project tutorials created with Baby Lock sewing machines.

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Salima Jaffer

After being around the store and sewing industry for most of my life, Salima joined the AAA Sewing & Fabric store in 1996 and soon realized that she wanted to make sewing her full-time career. Salima specializes in creating educational programs and events. A couple of years ago, Baby Lock and Salima worked together to launch the Enhancing Your IQ Series. This series is focusing on teaching the creative techniques available through IQ Designer. Each volume contains a video lesson, six PDF projects, and embroidery files,

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Shannon Fabrics

Shannon Fabrics is a fabric wholesaler that believes that fostering meaningful relationships is just as important as selling fabric. Check out their Sew Together Tuesday segment with National Educator Teresa Coates to create fun projects with their fabrics on Baby Lock sewing machines.

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Zandra Shaw

Embroidery Expert Zandra Shaw, of the Embroider Shoppe, focuses on various techniques that include organza, applique, lace, patches and 3D flower embroidery. Her philosophy: “Don’t hoop yourself in! There is life beyond the small hoop.

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Interested in Partnering with Baby Lock?

Click this link to learn more about becoming an Ambassador, Educator or Partner!

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Join the Baby Lock Community

Looking for more inspiration and ways to get involved with the Baby Lock Community? Click the link below to see what is new with Baby Lock.

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