PRIVACY POLICY- IQ INTUITION POSITIONING

LAST UPDATED 7/16/19

This privacy policy governs your use of the Baby Lock IQ Intuition Positioning mobile application ("SOFTWARE") provided by Tacony Corporation d/b/a Baby Lock. ("Baby Lock", "we", or "our").

1. STORAGE OF INFORMATION IN OUR SERVER When you use certain services of the SOFTWARE, non-personally identifiable information, such as lens calibration results and device model type may be recorded on our server. We reserve the right to use such information in anonymous format, for improvement of the SOFTWARE, Baby Lock's products (including, but not limited to sewing machines) for which such SOFTWARE will be used, and related products and services, future marketing activity and product planning. However, we will not, without prior notification, use such information for purposes other than as set forth above. We may disclose the anonymized information to our affiliated companies solely for achieving such purposes.

2. USAGE OF FIREBASE ANALYTICS In addition to the data processing activities described above, the SOFTWARE uses Firebase Analytics, a web analytics service provided by Google LLC ("Google"). The data collected is used to analyze and help us understand how the SOFTWARE was used. For more information about how Google handles your information, please see www.google.com/policies/privacy/partners/

By using Firebase Analytics, Baby Lock collects non-personally identifiable information such as the number of times you searched and detected your sewing machine, the number of times you accessed Baby Lock Support, the type of photographing mode and embroidery hoop you chose, and the time taken to capture the hoop image. Baby Lock will use the information to improve the SOFTWARE design and to provide better service for our users. If you prefer not to send your traffic data, please disable "Send Information" on the usage information page of the SOFTWARE. In such case, you will still be able to use the full functionality of the SOFTWARE.